Overview

The Executive Development Programme is for existing and potential general and marketing managers.

Executives learn key skills of business analysis and how to develop strategic plans. The course enables delegates to practise these skills in real life situations.

Benefits to the Organisation

Motivate your "stars" and optimise their effectiveness as they will be able to:

	Analyse the environment
	Identify, and maximise opportunities
	Develop a competitive advantage
	Produce and manage business and marketing plans

Benefits to the Individual

Improve your performance and promotion prospects through proficiency in dealing with strategic issues. You will be able to…

	Assess factors affecting your industry
	Creatively maximise opportunities
	Recognise and refine competitive advantages
	Develop a strategic plan for your organisation
	Network with others in similar roles
	Practise your skills on real organisations!

How You Learn

In small groups, you use tools of analysis learnt on the course and apply them to an actual organisation. You then develop a strategic plan, present your recommendations and, after six months, review the plan's success.

A variety of techniques are used to help you to learn: lectures, seminars, videos and group activities. We believe that you learn best if you enjoy what you are doing - so we make the training hard work but fun!

What You Learn

An introduction to strategic management
Overview of the business plan
Overview of the strategic marketing plan
Analysis:
   Models for analysing the environment
   Models for analysing the business
   Financial analysis
Decision-making:
   Establishment of corporate and marketing objectives
   Strategies, their evaluation and selection
   Overview of tactics
Implementing the plan
Controlling the plan