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Is your problem…..
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Market unaware of your organisation?
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Don't know how to differentiate yourself from your
competitors?
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Corporate image need improving?
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Need to communicate with your market?
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Staff feel left in the dark?
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Our Solution
We'll start by undertaking a full organisational audit -
it may appear that you need to write and implement a marketing
communications plan. If that's the case we will ensure that
your plan is aimed at the right audiences, communicates the
right messages, for the right budget.
We'll also ensure your communications are part of an integrated
plan. This means that each individual communication will reinforce
others - enhancing your message and making the most of your
budget.
If we find your corporate image is ambiguous, or misunderstood,
we can create a clear image for you, including a new logo
and corporate identity guidelines, if necessary.
Here are the stages to developing your communications plan:
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Undertake the marketing communications audit - analysing
what you are doing and communications opportunities
and threats
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Identify your target audiences - such as existing and
potential customers, staff, investors, intermediaries,
suppliers, regulatory bodies and other stakeholders
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Develop objectives for each audience - such as building
awareness, creating confidence in your organisation
and achieving trial
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Select relevant communications strategies: decide on
the communications mix such as advertising, PR, sales
promotion, direct marketing; make branding decisions;
determine your message and how the plan will form an
integrated whole
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Write tactical plans for implementing your strategies.
For example, you may need a detailed PR plan
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Establish control mechanisms to evaluate achievement
of objectives.
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Of course the issues may require the development of a complete
marketing plan. Click here to see how we can help you.
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