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Is your problem
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Think you're in a declining market?
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Don't know what your competitors are up to?
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Don't know if your good idea will work?
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Don't know what your customers think of your service?
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Our Solution
First you will need marketing research - and then to act
on its results.
At Marketing Plus we can develop a research plan and, if required,
implement it.
Here is what we can do for you:
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Establish research objectives and information requirements
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Clarify terms of reference such as budget, area and
time
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Undertake secondary research from sources such as your
internal records, the media, trade and government statistics
and the internet
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Develop a primary research plan - this involves deciding
whether you need surveys, observation, experimentation
or a combination. We would also select the sampling
method and develop the research instrument
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Pilot your research instrument and sample
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Undertake the full research
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Collect, collate and analyse results
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Report on findings and recommend further action.
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Evaluate research
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Once you have the answer to your problem you may need to
do something about it. This may require a marketing plan.
Click here to see how we can help.
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